Canon EOS R100 – Kenya

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  Nikon Z9 Mirrorless Camera – Kenya

  KSh650,000.00

  Nikon Z9 Mirrorless Camera in Kenya

  Nikon Z9 Mirrorless Camera Price in Kenya is Kshs. 650,000.Delivering speed, image quality, and connectivity, the Nikon Z9**is a professional-grade camera characterized by its newly developed sensor, advanced AF performance, and high-resolution 8K video recording. Their first mirrorless flagship camera, the Z9 stands out as a camera that appeals to photographers and filmmakers working across a wide variety of applications.Buy Nikon Z9 Mirrorless Camera at the best price in Kenya from Adishnetservices.

  Stacked Sensor and Powerful Processing Engine
  45.7MP Stacked BSI CMOS Sensor
  The core of the Z9 is the newly developed FX-format 45.7MP BSI stacked CMOS sensor. Its stacked design offers fast readout speeds and helps to reduce rolling shutter, and the BSI design contributes to impressive clarity and minimal noise when working at higher sensitivities. At 45.7MP, it**s also a high-resolution chip that benefits landscape, portraiture, and other detail-oriented genres, as well as enables recording video at resolutions up to 8K. The full-frame BSI design is known for exquisite color and detail rendering, too, and this sensor offers a native ISO 64-25600 range, that can be expanded to ISO 32-102400.
  EXPEED 7 Image Processor
  Complementing the sensor is an advanced processing engine, the EXPEED 7, which offers speeds approximately 10x faster than a Z 7II. This engine works in conjunction with the stacked sensor design to realize impressively fast AF speeds, burst shooting rates, a high buffer capacity, fluid video performance, and quick all-around handling.

  Top continuous shooting speeds of 20 fps when shooting in raw, 30 fps when shooting in JPEG, and an impressive 120 fps shooting rate when recording 11MP stills, with all rates supporting full AF/AE performance.
  Able to buffer over 1000 raw images in a burst, meaning raw image sequences can be recorded for approximately 50 seconds continuously. Also, during playback, you can skip to the first shot of a given burst to expedite the on-camera review process.
  Pre-Release Capture helps make decisive moment shots easier by recording frames in a burst for up a second prior to actually releasing the shutter. When this feature is activated, burst shooting will commence when the shutter is half-pressed and the buffer will retain up to a second**s worth of frames prior to fully pressing the shutter.
  Electronic shutter affords a top shutter speed of 1/32,000 sec for working in the brightest conditions with wider apertures.
  Stacked sensor design reduces rolling shutter distortion so fast-moving subjects, like a golf club, tennis racket, or baseball bat, do not appear distorted when working with shutter speeds up to 1/32,000 sec.
  AF calculations are done at a 120 fps rate to keep up with fast continuous shooting speeds.
  New High Efficiency RAW file format maintains image quality akin to uncompressed raw files but with file sizes approximately 30% smaller for faster reading/writing to the memory card.
  Motion Blend Retouch feature can be used to produce an in-camera composite that depicts a series of subject movements within a single frame.
  Added with Firmware 2.0, an enhanced Long Exposure display includes a live exposure timer on the rear LCD, along with the ability to dim the viewfinder to better preserve your night-adjusted vision.
  Electronic Shutter-Only Design
  Relying on the speed and stacked design of the sensor, the Z9 completely forgoes a mechanical shutter and uses just an electronic shutter for all capture modes. The speed of the sensor enables recording at up to 1/32,000 sec and the stacked structure reduces motion distortion for accurate depiction of fast-moving subjects, like golf clubs, baseball bats, and automobiles. Also, despite the absence of a mechanical shutter, flash sync up to 1/200 sec. is still supported as well as high speed sync functions.

  By removing the mechanical shutter, the Z9 can also operate completely silently and there is no worry over mechanical shutter wear or breakdown. A shutter release sound can be added for awareness when a photo is being taken, and the volume can be adjusted to suit different working scenarios.

  Fast and Intelligent AF
  493-Point Phase-Detection AF
  Covering the full sensor area, the Z9 uses a 493-point phase-detection AF system to realize fast and accurate focusing performance. This system is benefitted by the high-speed communication of the Z interface along with the speed of the sensor that enables AF readings to occur at up to 120 fps. This focusing system also supports working in low-light conditions with a Starlight mode that permits focusing down to -8.5 EV to greatly benefit astrophotography, concert, and other nighttime shooting applications.
  Subject Detection with Deep Learning Technology
  Utilizing a new algorithm and deep learning technology, automatic Subject Detection can now recognize nine distinct subject types, ranging from humans to animals to airplanes to bicycles. When working in Auto-Area AF, these subjects will automatically be detected, focused on, and tracked to ensure sharp focus when the subject is moving across the frame. Eye-Detection AF, specifically, has been tuned for improved accuracy and refined recognition of eyes in the scene regardless of how small or large they are within the image frame.
  The Z9 also sees the debut of the 3D Tracking mode in a Nikon mirrorless camera. This popular focusing mode from Nikon**s DSLRs pairs with subject detection to lock onto fast, erratically moving subjects that move parallel and perpendicular to the camera. Additionally, there are three Dynamic-Area AF modes, with a range of focus area sizes, for capturing a broad variety of moving subject types.

  Firmware 2.0 has also introduced 20 types of custom Wide-Area AF selection patterns, 12 of which are supported during video recording, for more precise AF and subject detection within a given area of the frame.

  8K and 4K Video Recording
  Up to 8K Recording Supported
  Matching the high-end photo attributes, the Z9 is Nikon**s most capable video camera as well, with a variety of resolutions and frame rates available up to 8K. Using full pixel readout, UHD 8K 30p video can be recorded with continuous shooting possible for approximately 2 hours 5 minutes.

  Full-frame 4K recording is available, too, up to 120p for slow-motion playback. Using an 8K area, oversampled UHD 4K recording is possible at up to 60p for increased sharpness and detail. Also, high-resolution frame grabs can be recorded in camera from 8K and 4K videos, for producing 33MP or 11MP stills, respectively.

  Internal N-RAW and ProRes RAW Video
  Added with Firmware 2.0, the Z9 is capable of internal 12-bit raw recording at up to 8.3K 60p in the N-RAW format, as well as support for ProRes RAW recording. Raw recording offers greater tonal and color latitude and can improve dynamic range, benefitting color grading needs and post-production flexibility.

  N-RAW is Nikon**s own raw recording format that offers impressively small file sizes compared to other raw formats as well as the ability to create MP4 proxies for more efficient previewing or transferring.
  N-RAW recording is available at up to 8.3K at 60p or 24p; 4.1K at up to 120p; 5.3K at up to 60p with a 1.5x crop; and 3.8K at 120p with a 2.3x crop.
  ProRes RAW recording is also available at up to 4.1K and 60p.
  ProRes and H.265 10-Bit Internal Recording
  Internal recording with 10-bit color and 4:2:2 sampling is possible in the ProRes 422 HQ and H.265 codecs, and H.264 and 4:2:0 color can be used depending on workflow needs. For more latitude when color grading in post, there is also a 10-bit N-Log setting as well as a Flat color profile. Additionally, HLG (Hybrid Log Gamma) can be used for creating HDR-ready content straight from the camera.
  Firmware 2.0 Video Upgrades
  Elevating the cinema capabilities of the Z9, Firmware 2.0 introduced a series of production-related updates for the camera:

  Red REC frame indicator on EVF and LCD during recording to easily recognize when recording is being captured.
  Waveform monitor for realtime exposure analysis.
  Dedicated video info display indicates various recording settings, such as frame size, frame rate, audio settings, codec, bit depth, and HDMI output settings. Some of these settings will also be visible on the camera**s top control panel.
  Fine ISO control in Manual mode for adjusting exposure in 1/6-stop increments.
  Fast AF-ON function can be assigned to Fn buttons; it is now possible to assign two different AF speeds to different buttons.
  Slow shutter speed video is supported, slower than 1/frame rate, for working in extreme low-light conditions or for creating intentionally blurred effects.
  Professional Body Design
  Real-Live Viewfinder
  Real-Live Viewfinder is a an advanced EVF utilizing a 3.69m-dot OLED panel with adjustable luminance up to 3000 cd/m2 for clear visibility in bright conditions. This EVF also works in conjunction with dual-stream technology for blackout-free viewing when shooting continuously. Firmware 2.0 has further improved the finder**s performance with a high fps function, which ups the EVF**s refresh rate to 120 fps for even smoother, lifelike viewing.
  Four-Axis Tilting LCD
  A first for Nikon, the Z9 incorporates a 3.2** 2.1m-dot four-axis tilting touchscreen LCD that better supports working from high and low angles, regardless if shooting in the horizontal or vertical orientation. This screen**s four-way tilting design allows for easier viewing from a variety of positions and the user interface orientation will also shift depending on how the camera is held.
  Tough, Durable Construction
  Dual CFexpress Type B memory card slots allow for flexible file saving and promote high-speed reading and writing to keep up with the fast continuous shooting and high-resolution 8K video recording. Both slots are also compatible with XQD memory cards.
  Optimized for a professional workflow, the Z9 is characterized by its ergonomic form factor and inclusion of a vertical grip for easy switching between horizontal and vertical shooting orientations.
  Built to the same dust and moisture resistance standards as the D6, the Z9 has a highly durable and rigid magnesium alloy chassis that manages to be 20% smaller than the former flagship DSLR body.
  Included EN-EL18d battery offers approximately 700 frames per charge. The Z9 is also compatible with other EN-EL18-series batteries.
  In-body Vibration Reduction now supports Synchro VR to achieve up to 6 stops of camera shake compensation when used with select Z lenses.
  VR safety lock secures the sensor and VR mechanism in place to prevent damage caused by movement while traveling.
  Helping to cut down on dust reaching the sensor, the Z9 incorporates a sensor shield that protects the sensor surface when changing lenses. For additional dust prevention, there is also a dual electro-conductive and fluorine coating on the optical filter covering the sensor.
  Kensington security slot helps protect against theft when the camera is left unattended.
  Backlit buttons offer easier navigation and button recognition when working in low-light conditions.
  Voice memo function for recording short spoken notes while shooting.
  Versatile Connectivity
  Matching the professional build quality, the Z9 is fitted with a variety of connectivity options to suit various workflow needs:
  Full-size HDMI port for outputting video to an external recorder or monitor
  USB 3.2 Gen 2 Type-C port supports tethering, data transfer, and in-camera battery charging
  Ethernet port supports 1000BASE-T wired LAN connection for transferring files over FTP
  10-pin port offers wide accessories and remote connectivity
  PC sync port for flash sync
  Bluetooth and Wi-Fi (2.4 and 5 GHz) permit wireless transferring of files, remote camera control via a mobile device, and works in conjunction with the NX Mobile Air app for file management
  GNSS for in-camera geotagging and recording of location info while shooting
  In the Box
  Nikon Z9 Mirrorless Camera
  Nikon EN-EL18d Rechargeable Lithium-Ion Battery (10.8V, 3300mAh)
  Nikon MH-33 Battery Charger For EN-EL18d, EN-EL18c, And EN-EL18b Batteries
  Nikon EH-7P Charging AC Adapter
  Nikon BL-7 Battery Chamber Cover
  Nikon UC-E24 USB Cable
  HDMI/USB Cable Clip
  Nikon BS-1 Accessory Shoe Cap
  Nikon AN-DC24 Strap
  Nikon BF-N1 Body Cap
  Nikon DK-33 Rubber Eyecup
  Limited 1-Year Manufacturer Warranty
  Not in the Box
  Essential**Memory Cards**(Not Included)
  Essential**Lenses**(Not Included)

  User Manual

  23.2 MB

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  Canon Ixy 650 Digital Camera – Kenya

  KSh50,000.00

  Canon Ixy 650 Digital Camera in Kenya

  Canon Ixy 650 Digital Camera price in Kenya is Kshs 50,000.12x Optical Zoom with Optical Image Stabilizer helps you capture images with flexibility and ease. Built-in Wi-Fi and NFC allows for easy sharing and transferring of images and videos. 20.2 Megapixel CMOS sensor combines with the DIGIC 4+ Image Processor to help deliver stunning image quality even in low light. 1080p HD video capabilities. Large 3.0-inch LCD enables easy viewing even from a wide angle Hybrid Auto lets you record up to four seconds of video before each image you capture, then automatically combines each clip and still into a quick video recap of the day Creative Shot.Buy Canon Ixy 650 Digital Camera at Adishnetservices Kenya.

  The Canon IXY 650, known as the Powershot Elph 360 in the USA, is a compact digital camera that packs impressive features for capturing high-quality images. It boasts a high-sensitivity 20.2 -million effective-pixel CMOS sensor combined with the DIGIC 4+ image processor. This powerful duo collaborates seamlessly with the high-magnification zoom lens, enabling you to produce beautiful, high-resolution photos.

  Designed to cater to both beginners and experienced users, the IXY 650 offers effortless shooting capabilities. Its slim and stylish form factor measures approximately 99.6 mm (width) x 58.0 mm (height) x 22.8 mm (depth) and has a weight of about 147 g. This compact size makes it a convenient choice for on-the-go photography.

  Key Specifications
  Design and Build

  The Canon PowerShot IXY 650 incorporates a slim and lightweight design, making it ideal for on-the-go photography. With dimensions of approximately 95.5 x 54.3 x 22.1 mm and a weight of around 133 grams, it easily fits into pockets or small bags. The camera is available in multiple colors, showcasing a modern aesthetic that appeals to a wide range of users.

  Image Sensor

  At its core, the IXY 650 features a 16-megapixel CCD image sensor, which is capable of capturing stunningly detailed images. The sensor works in tandem with Canon**s DIGIC 4+ image processor, ensuring improved performance, faster processing speeds, and better image quality even in low-light conditions.

  Lens and Zoom

  The camera is equipped with a versatile 8x optical zoom lens (28-224mm equivalent in 35mm format) that enables users to capture wide-angle shots as well as distant subjects. The maximum aperture ranges from f/3.2 to f/6.9, which is typical for compact cameras in this category. The lens also features optical image stabilization (IS), which significantly reduces the effects of camera shake, particularly in low-light scenarios.

  Display

  The IXY 650 features a 3.0-inch LCD display with a resolution of 461,000 dots. The screen provides a clear and bright view for composing shots and navigating the camera**s menus. The display is not touch-sensitive, but it provides good visibility outdoors, making it practical for day-to-day use.

  Performance Features
  Image Quality

  The Canon PowerShot IXY 650 produces vibrant and sharp images thanks to its combination of a quality lens and an efficient image sensor. The camera can shoot in various resolutions and formats, including JPEG, which is ideal for social media sharing and printing.

  Autofocus and Shooting Modes

  The IXY 650 features a smart autofocus system that quickly and accurately locks onto subjects. It also offers a range of shooting modes, including Auto, Manual, Program, and special modes such as Portrait, Landscape, and Night Scene. The creative filters and effects enhance artistic expression, allowing users to experiment with their photography.

  Video Recording

  For those who enjoy moving images, the PowerShot IXY 650 supports HD video recording at a resolution of 1280 x 720 pixels at 30 frames per second. The presence of stereo sound enhances the audio quality of captured videos, making it suitable for casual videography.

  Battery and Connectivity

  The camera is powered by Canon**s NB-11LH battery, which provides a decent battery life, allowing users to capture approximately 200 shots on a single charge. Additionally, the camera supports USB charging, enhancing convenience for users on the move.

  While it does not feature built-in Wi-Fi or Bluetooth connectivity, users can transfer images using the traditional USB method, which is straightforward and reliable.

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  Canon EOS R10 Mirrorless Camera with 18-45mm Lens – Kenya

  KSh103,499.00

  Canon EOS R10 Mirrorless Camera with 18-45mm Lens Price in Kenya
  Canon EOS R10 Mirrorless Camera with 18-45mm Lens Price in Kenya is Ksh 103,499. Emphasizing portability without sacrificing on capability, the Canon EOS R10 is a sleek mirrorless camera with a hybrid ethos. Adept in both photo and video worlds, the R10 brings an APS-C sensor to the R system, along with high-speed shooting, intelligent AF, and impressive 4K video recording to complement a multimedia workflow. Buy Canon EOS R10 Mirrorless Camera with 18-45mm Lens at Adishnetservices Kenya 
  24.2MP APS-C CMOS Sensor and DIGIC X Processing
  APS-C Comes to EOS R
  Sitting at a sweet-spot in terms of resolution, the 24.2MP APS-C CMOS sensor strikes a fine balance between resolution, file size, speed, and low-light performance. This sensor is suitable for general photo tasks along with UHD 4K recording, as the file sizes are manageable enough to allow for quick continuous burst shooting and extended video recording.
  DIGIC X Processor
  Borrowed from the R3, the R10 sports a DIGIC X image processor to perform a variety of high-speed tasks, ranging from continuous shooting to high-resolution video recording. In terms of high-speed shooting, the R10 supports up to 23 fps continuous shooting with a silent electronic shutter or 15 fps with a mechanical shutter, with AF and AE readings before each frame. The processor also helps to realize a broad sensitivity range from ISO 100-32000, which is expandable up to ISO 51200 for working in difficult lighting conditions.
  UHD 4K Video Recording

  Beyond stills, the R10’s sensor also offers high-res UHD 4K 8-bit recording, with the ability to record at up to 60p using a cropped portion of the sensor or at 30p when using an oversampled 6K recording area for improved sharpness, reduced moiré, and lower noise. And, for slow-motion playback, 120p recording is supported at up to Full HD resolution.

  HDR-PQ recording is possible, too, for in-camera HDR production in 10-bit and external recording, via the micro-HDMI port, which supports a clean 4K output. Also, unlimited recording times are possible, too, and the R10 features an external microphone port as well as a multi-function shoe for wide accessories compatibility.

  Dual Pixel CMOS AF II
  Carried over from the EOS R3, the advanced Dual Pixel CMOS AF II system features 651 automatic AF points that covers the entire sensor area, for faster, more responsive, and more precise focusing performance. This phase-detection focusing system also has enhanced subject detection and tracking, with the ability to intelligently recognize people, animals, and vehicles and tracking will automatically lock onto these subjects and maintain sharp focus throughout burst captures. Dual Pixel AF II’s low-luminance limit focuses down to an impressive -4 EV for accurate focusing even in nighttime conditions.
  Body Design
  Intuitive Construction
  Bright, clear 2.36m-dot OLED electronic viewfinder is featured for high-resolution eye-level viewing. This 0.95x-magnification finder is benefitted by the fast processing for virtually no lag and a quick 120-fps refresh rate can be used for vivid, realistic motion portrayal.
  A 3.0** vari-angle LCD is also available and benefits working high, low, and front-facing angles. The flexible position is complemented by a touchscreen interface and the clear 1.04m-dot resolution allows for vivid playback and live view monitoring.
  Single SD memory card slot is rated for UHS-II card speeds to support fluent 4K video recording and high-speed continuous shooting.
  Flexible Connectivity
  Wired and wireless connectivity options are available, allowing for multiple methods of transferring photos and videos, as well as for remotely controlling the camera. Physically, the camera features a USB Type-C port along and a micro-HDMI port, as well as a 3.5mm microphone port to benefit video recording. In terms of wireless, 2.4GHz Wi-Fi and Bluetooth is available for transferring and remote camera control.
  Next-Generation Multi-Function Shoe
  An update to a conventional hot shoe, the Multi-Function Shoe adds a row of pins at the front of the design to permit greater accessory functionality as well as provide power to select accessory types that traditionally rely on separate batteries. This updated shoe is compatible with select accessories, including the ST-E10 Speedlite Transmitter, DM-E1D Stereo Microphone, and AD-P1 Smartphone Link Adapter, as well as the AD-E1 Multi-Function Shoe Adapter to provide compatibility with legacy shoe-mounted accessories.
  RF-S 18-45mm f/4.5-6.3 IS STM Lens

  An all-around lens for APS-C R Series mirrorless cameras, this compact 18-45mm zoom offers an equivalent focal length range of 28.8-72mm, which covers wide-angle to portrait-length perspectives. Plus, a retractable design makes it ideal for everyday carry where you want to stuff the camera in a bag.

  Canon has taken care with the optical design, using two aspherical elements and the Super Spectra Coating to minimize aberrations and reduce ghosting and flare. An Optical Image Stabilizer will help ensure sharp imagery, providing up to 4 stops of shake correction. Additionally, the lead screw-type STM AF system is fast enough to keep up with speedy continuous focus while being smooth and quiet enough to work for video.

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  Canon Zoemini S2 – Kenya

  Canon Zoemini S2 Price in Kenya

  Canon Zoemini S2 Price in Kenya is Ksh 40,000. Snap selfies with the mirror and ring-light, and check your pose with a live view via the Canon Mini Print app. With a battery life of up to 25 photos and a Micro SD card slot for when you run low on paper, it’s easy to make memories on the go.

  Cool combo

  Snap and print from one device. With an 8MP camera, Zink™ tech and the ability to save photos to a Micro SD card for later, it’s the ideal partner for improv photo-ops.

  Perfectly pocket-sized

  Sleek and slimline, pick from Teal, White and Rose Gold to create the ultimate portable accessory.

  Smart shoots

  Use Bluetooth1 and the Canon Mini Print app to print from your smartphone, check the live view and add cool customisation, including advanced collages.

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  Sony Alpha a7 III Mirrorless Digital Camera – Kenya

  KSh156,000.00

  Sony Alpha a7 III Mirrorless Digital Camera in Kenya

  Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens Price in Kenya is Ksh 156,000 ** 189,000.Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera**from**Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moir** and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.Buy Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens at the best price in Kenya from**Adishnetservices.

  Perfection for all. Everything you need.

  Capture the peaks of more decisive moments with the **7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

  Animal-eye AF feature now available with software update

  A software upgrade is now available to support Sony**s new Real-time Eye AF for Animals. The feature works by automatically detecting and tracking the eyes of animals that you**re photographing, for beautiful pet portraits and wildlife shots.

  Gain control of expressive freedom

  With outstanding imaging capability and high-speed performance contained in a compact body, the **7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

  Rendering scenes in realistic detail

  A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

  Newly developed sensor, evolved image processor

  The latest technology achieves stunning processing speed

  A new version of the 24.2-megapixel Exmor R** CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X** image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.

  Reducing noise in high-resolution images

  Up to 1.5-stop improvement6 in image quality

  Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.

  Steadier shots with 5-axis stabilization

  The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step9 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.

  14-bit RAW10 output for rich gradations

  For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW10 data output, even when in silent or continuous shooting mode.

  4D FOCUS**AF performance evolves

  AF performance is improved using the same AF advancements as in the **9 and applying it optimally. Once the **7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won**t easily let them go.

  Reliable AF down to EV-3 brightness

  Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.

  Focal-plane phase-detection AF supports A-mount lenses

  693-point focal-plane phase-detection AF not only covers a wide area and responds instantly**it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.

  Eye AF revolutionizes portraiture

  With the **7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

  Focus control via touch screen

  The **7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

  AF in Focus Magnifier

  Use autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

  More versatile AF settings all around

  AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

  Fast continuous shooting captures the height of a moment

  The **7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF/AE tracking at maximum resolution.

  Confidence-boosting continuous shooting

  Capture an instant action with continuous shooting of up to 10fps**or 8fps for live-view shooting**with AF/AE tracking2. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

  Shoot continuously in absolute silence

  This camera allows silent shooting at up to 10fps with AF/AE tracking2. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

  Anti-flicker shooting

  When artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.

  Better operation during continuous shooting

  Groups of shots taken in continuous mode can be reviewed, deleted, or protected quickly. You can access a menu screen and change settings21, as well as operate image playback during data writing.

  High-resolution 4K HDR

  As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)4 picture profile, supporting instant HDR workflow.

  Image resolution uncompromised

  Full-pixel readout without binning for high-resolution 4K movies
  Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moir** and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording3 employs XAVC S format at bitrates as high as 100 Mbps.

  HLG (Hybrid Log-Gamma)4 for instant HDR workflow

  A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimized black-crush or blown highlights that can deteriorate gradation and details, without colour grading.

  Supports S-Log and Slow and Quick Motion

  S-Log improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps24 for up to 60x quick motion and 5x slow motion.

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